Iingxowa zephepha zinika ithuba elihle lokutshintsha iiplastiki ezilahlwayo.

Isekwe ngo-2019, i-Adeera Packaging yenye yabakhiqizi abakhulu abazinzileyo bokupakisha eIndiya. Inkampani ithatha indawo malunga neengxowa zeplastiki ezingama-20 ngesekhondi ngokupakishwa okuzinzileyo, kwaye ngokwenza iingxowa ezivela kwiphepha elisetyenzisiweyo kunye nenkunkuma yezolimo, inqanda imithi eyi-17,000 ukuba igawulwe nyanga zonke. Kudliwanondlebe olukhethekileyo kunye ne-Bizz Buzz, u-Sushant Gaur, uMseki kunye ne-CEO ye-Adeera Packaging, uthe: "Sinikezela ngeenkonzo zemihla ngemihla, amaxesha okutshintsha ngokukhawuleza (iintsuku ezi-5-25) kunye nesisombululo sephakheji yabathengi bethu. I-Adeera Packaging yinkampani yokuvelisa. “kodwa ekuhambeni kweminyaka siye safunda ukuba ixabiso lethu likwinkonzo esiyinika abathengi bethu. Sinikezela ngeemveliso zethu ngaphezulu kwama-30,000 e-ciphers eIndiya. ” I-Adeera Packaging ivule iifektri ze-5 kwi-Greater Noida kunye nendawo yokugcina impahla eDelhi, kwaye iceba ukuba ngo-2024 ukuvula isityalo e-USA ukwandisa imveliso. Inkampani ngoku iyathengisaiingxowa zephepha ixabiso le-Rs. 5 yezigidi ngenyanga.
Ngaba ungacacisa indlela yokwenza eziiingxowa zephephakwinkunkuma yezolimo? Bayiqokelela phi inkunkuma?
I-Indiya kudala ivelisa iphepha eliphuma kwinkunkuma yezolimo ngenxa yokunqongophala kwemithi evuthulukayo nenexesha elide. Nangona kunjalo, ngokwembali eli phepha liye laveliswa ukuveliswa kweebhokisi zekhadibhodi ezinqabileyo, ngokuqhelekileyo azizange zifune iphepha eliphezulu. Saqala ukuphuhlisa i-GSM ephantsi, i-BF ephezulu kunye nephepha eliguquguqukayo elingasetyenziselwa ukuvelisa iingxowa zephepha eziphezulu ngexabiso eliphantsi kunye nefuthe elincinci lokusingqongileyo. Ekubeni ishishini lethu lingabalulekanga kwimarike yeebhokisi ze-corrugated, akukho matshini wephepha onomdla kulo msebenzi ngaphandle komthengi osebenzayo njengathi. Inkunkuma yezolimo, enjengamaxolo engqolowa, iindiza neengcambu zerayisi, iqokelelwa kwiifama kunye nokhula ezindlini. Iintsinga zohlulwe kwiibhoyila zisebenzisa iiparili njengamafutha.
Ngubani oweza nalo mbono? Kwakhona, ngaba abasunguli banembali enomdla yokuba kutheni beqalile inkampani?
USushant Gaur – Xa wayeneminyaka eyi-10, waseka le nkampani xa wayesesikolweni kwaye wakhuthazwa liphulo leklabhu yokusingqongileyo echasene neplastiki. Ndathi ndakuqonda xa ndineminyaka engama-23 ukuba i-SUP yayiza kuvalwa kwaye yayinokuba lishishini elinengeniso, ngoko nangoko ndasuka kumsebenzi endandinawo wokuba ngumbethi-gubu ochwepheshile kwiqela le-rock elidumileyo ndaya kwimveliso. Ukusukela ngoko, eli shishini likhule nge-100% xa kuthelekiswa nonyaka ophelileyo kwaye ingeniso kulindeleke ukuba ifikelele kwi-60 yezigidi zeerandi kulo nyaka. Ukufezekisa ukungathathi hlangothi kwekhabhoni kwiingxowa zephepha ezihlaziyiweyo, i-Adeera Packaging iya kuvula indawo yokuvelisa e-US. Impahla ekrwada (inkunkuma yephepha) yeiphepha elihlaziyiweyo ubukhulu becala ivela e-United States kwaye iphinda isetyenziswe kwaye ibuyiselwe e-United States njengemveliso egqityiweyo, ekhokelela ekusetyenzisweni okukhulu kwekhabhoni enokuthi ithintelwe ngokuseka iifektri zasekhaya kufuphi nalapho iingxowa zeplastiki zisetyenziselwa khona.
Yintoni imbali yokupakisha yase-Urja? Ungene njani kwiibhegi yephephaishishini?
Ndaya kuMphathiswa wezeNdalo ukuze ndifumane imvume yokuthenga iteknoloji yokuvelisa amandla ahlaziyiweyo. Apho ndafumanisa ukuba iplastiki esetyenziswa kanye kanye yayiza kuvalwa kungekudala, yaye ndinoko engqondweni, ndabhenela kwishishini leengxowa zephepha. Ngokophando, imakethi yeplastiki yehlabathi ngama-250 eebhiliyoni zeedola kwaye imarike yengxowa yephepha yehlabathi ngoku ikwi-6 yeebhiliyoni zeedola, nangona siqale ngeebhiliyoni zeedola ezi-3.5. Ndiyakholelwa ukuba iingxowa zephepha zinethuba elihle lokutshintsha iiplastiki ezilahlwayo.
Ngo-2012, kanye emva kokugqiba iMBA yam, ndavula ishishini lam eNoida. Ndityale i-1.5 lakh ukuqala inkampani ye-Urja Packaging yebhegi yephepha. Ndilindele imfuno eyomeleleyo yeengxowa zephepha njengoko ulwazi lwefuthe elibi lokusetyenziswa kweplastiki enye lukhula. Ndaseka i-Urja Packaging ngoomatshini aba-2 kunye nabasebenzi abali-10. Iimveliso zethu zenziwe ngephepha elihlaziyiweyo kunye nephepha elenziwe ngenkunkuma yezolimo efunyenwe kubantu besithathu.
E-Adeera, sizithatha njengomboneleli wenkonzo, kungekhona umenzi. Ixabiso lethu kubathengi bethu alikho kwimveliso yeengxowa, kodwa ngexesha labo kwaye ngaphandle kokunikezelwa okukhethekileyo. Siyinkampani elawulwa ngobuchwephesha enenkqubo yexabiso elingundoqo. Njengesicwangciso sexesha elide, sijonge kwiminyaka emihlanu ezayo kwaye ngoku siceba ukuvula iofisi yokuthengisa e-US. Umgangatho, iNkonzo kunye noBudlelwane (QSR) yinjongo ephambili ye-Adeera Packaging. Uluhlu lwemveliso yenkampani luye lwanda ukusuka kwiingxowa zephepha zemveli ukuya kwiingxowa ezinkulu kunye neengxowa ezisezantsi, ezivumela ukuba zingene kwishishini lokutya kunye namayeza.
Ulibona njani ikamva lenkampani kunye neshishini? Ngaba kukho naziphi na iinjongo zexesha elifutshane kunye nexesha elide?
Ukuze ishishini lokupakisha lamaphepha lithathe indawo yeengxowa zeplastiki, izinga lokukhula kwalo ngonyaka elihlanganisiweyo liya kufuneka libe ngama-35%. Ukupakishwa kwe-FMCG kungaphezulu kokupakishwa kwezinto ezithathwayo kwaye umzi-mveliso usekwe kakuhle eIndiya. Sibona ukwamkelwa kade kwi-FMCG, kodwa kucwangciswe kakhulu. Ukujonga ixesha elide, sinethemba lokuthatha isabelo esikhulu sokupakisha kunye ne-co-packaging market ye-FMCG. Ngexesha elifutshane, sijonge kwimarike yase-US, apho sinethemba lokuvula iofisi yokuthengisa ngokomzimba kunye nemveliso. Akukho mda we-Adeera Packaging.
Ziziphi iindlela zokuthengisa ozisebenzisayo? Sixelele ngazo naziphi na ii-hacks zokukhula okwazile ukuziphumeza.
Ukuqala kwethu, sasebenzisa amagama adibeneyo kwi-SEO nangona bonke abacebisi besixelele ukuba singakwenzi. Ezinye ii-arhente ezinkulu zentengiso ziye zasihleka xa sicela ukuba sibandakanywe kudidi lwe “Paper Lifafa”. Ke endaweni yokuzidwelisa nakweliphi na iqonga, sisebenzisa iisayithi zentengiso ezingama-25-30 ukuze sizibhengeze. Siyazi ukuba abathengi bethu bacinga ngolwimi lwabo lwenkobe kwaye bafuna iphepha lifafa okanye iphepha tonga kwaye sikuphela kwenkampani kwi-intanethi apho la magama angundoqo afumaneka khona. Kuba asimelwanga kulo naliphi na iqonga elikhulu, kufuneka siqhubeke sisenza izinto ezintsha. Siphehlelele eli jelo eIndiya okanye mhlawumbi ibhegi yehlabathi yokuqala yesitishi sikaYouTube kwaye sisahamba ngamandla. Ngaphezulu koko, sazisa ukuthengisa ngobunzima kunokuba sisiqwenga, nto leyo yayiyi-pseudo-viral move for us, kuba ukutshintsha inani leeyunithi ezithengisiweyo kwaba lutshintsho olukhulu, kwaye ngelixa imarike iyayithanda, akukho mntu wakwazi ukuyenza. kwiminyaka emibini. iminyaka. Sikopishe, oku akubandakanyi nayiphi na into enokwenzeka yokukrazula isixa okanye ubunzima bephepha.
Siqalisile ukugaya abafundi kwezona zikolo zibalaseleyo eIndiya kwaye sifuna ukwenza elona qela libalaseleyo kwihlabathi kweli shishini. Ukuza kuthi ga ngoku, siye saqala ukutsala italente. Inkcubeko yethu ibisoloko itsala umdla kubantu abatsha ukuba bakhule kwaye bazimele. Songeza imigca emitsha yemveliso minyaka le ukuze sidibanise iimveliso zethu, kwaye kunyaka ozayo siceba ukwandisa umthamo wethu wemveliso ngama-50%, uninzi lwawo luya kuba yimveliso emitsha. Okwangoku, sinomthamo we-1 bhiliyoni yeengxowa ngonyaka, kwaye siya kukwandisa oku kwi-1.5 yebhiliyoni.
Omnye wemigaqo yethu engundoqo kukwakha ubudlelwane bexesha elide obuxhaswa ngumgangatho kunye nenkonzo ebalaseleyo. Siqesha abathengisi unyaka wonke ukuze sandise kwaye sihlala sikhulisa amandla ethu ukuhlangabezana noku kukhula.
Xa saqalisa i-Adeera Packaging, asikwazanga ukuqikelela ukukhula kwethu ngokukhawuleza, ngoko ke endaweni yokuba sibe ne-70,000 sq. Asizange sifunde nanye kwezi ngenxa yokuba saqhubeka sisenza loo mpazamo.
Ukusukela oko yaqalayo, i-CAGR yethu ibiyi-100%, kwaye njengoko ishishini likhula, siye sandisa umda wolawulo ngokumema abo babaseki ukuba bajoyine inkampani. Ngoku sijonga imakethi yehlabathi ngokuthemba ngakumbi kunokungaqiniseki, kwaye sinyusa izinga lokukhula. Sikwamisele iinkqubo zokulawula ukukhula kwethu, nangona ukunyaniseka ezi nkqubo kufuneka zihlaziywe rhoqo.
Akukho sizathu sokusebenza nzima kunye nobunzima kwiiyure ze-18 ngosuku ukuba uyayenza amaxesha ngamaxesha. Ukungaguquguquki kunye nenjongo sisiseko soshishino, kodwa isiseko kukufunda okuqhubekayo.